We create, edit, sub-edit, fact-check and finesse all kinds of text content, from websites to sales pitches, to slogans to keynote speeches to technical or academic writing.

We ensure that your message is clean, clear, concise, elegant and succinct.

Content Creation

Creating content from a blank page can be daunting. At Descriptor, we have a team of experienced writers and communicators from backgrounds as diverse as advertising, politics, academia and entertainment publishing.

We can tailor written content to your specifications, either by providing the finished article, or by walking through the exercise with you, in an iterative process.

Examples of our work can be found on our Case Studies page.

Editing

“The only kind of writing is rewriting.” – Ernest Hemingway

In other words, writing is editing.

The best-conceived and most lovingly-written article still requires the work of a thoughtful, light-touch editor. It almost always takes an outside eye in order to spot minor errors in grammar or clarity.

We can help you ensure that your intended message hits its audience with the most impact.

Research and Fact-Checking

Credibility is everything.

A single factual error buried in a lengthy document is enough to undermine confidence in the whole. It allows competitors to capitalise at your expense and represents a tangible reputational risk.

Descriptor research will interrogate your data, stress-test your underlying assumptions and highlight any speculation or supposition that might not bear up to rigorous scrutiny.

Academic work

Descriptor has specialised experience in editing articles for publication in academic journals.

This work requires distinct skills, experience, sensitivity and judgement. Academic testimonials are available on request.